The Moral System of the Ars rhetorica from the Point of View of the Indignant Subject

Abstract

We call the subject’s indignant practice referred to the specific
notion of the social actor and subject of enunciative action who
demands dignity and respect as a citizen, and seeks to transform
the management policies for civil rights and equity. This subject
uses the language in a strategical and political manner. To
explain it, we related the moral system of the Ars rhetorica and
the semiotic practices of the outraged subject. We reconstruct
this system by the recension of Aristotle’s Art of Rhetoric, and
two works by Heinrich Lausberg and Esther Paglialunga. Our
theoretical framework was based on The Fontanille, Greimas
and Courtés’s concepts of semiotic practices, the fundamentals
of the Fontanille and Greimas’s theory of passion and conceptual
insights on Ideology and Discourse.