Rhetoric and the Manipulation of Values

Abstract

The starting point of this study is very simple: concerning painting, there are numerous comments as much by the best analysts as by the very painters themselves in which, in an unexpected way if we really think about it, is a question of freshness. It is, with no shadow of a doubt, a pictorial value and the question is obvious: which are the reasonable ways to link this value adopted by painters to the system of semiotic values particular to the tensive schema.