Ciberlove and its strategies

Abstract

This article starts from the idea that the semiotization of the world assists in a virtualization or spectralization of things. From the emergence of the subject in language, this process of spectralization has undergone a continuous development and in that sense our time, given the complexity and acceleration of communicative forms, represents a kind of peak. From this supposition, we analyze the utterance merchandise as a fetish that characterizes ciberspace and permeates amorous discourse in the chat rooms and dating services which are a new way for closeness in a world of solitudes. Writing becomes oralized and seduction operates in it not as manipulation but as a game whose rules are known to all. It is about an autoseduction or a falling in love through an image or a mirror whether in writing or in the photographs that users exchange. In this context, ciberpornography relinquishes the genital because there is a feminization of sex and, on the other hand, an anthropomorphization of the machine complemented with a machinization of the human. These transformations, however, are new ways to insist within the same themes and obsessions that we inherited from amorous discourse from the Middle Ages.